Posted on Feb 2, 2016 at 7:31 PM · by Odotsheaman Comments Off

EasyJet has opened a budget 25p supermarket in London

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EasyJet’s 25p supermarket

These days even Poundland feels a little pricey.

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EasyJet has opened a budget 25p supermarket in Park Royal, north London, selling everything from digestive biscuits, tea, chick peas and sardines to jaffa cakes and ginger nuts.

The new shop, called easyFoodstore, opened for the first time yesterday and one family has already splashed out – racking up a £27 shopping bill.

Just been to check out @easyFoodstore. Everything 25p during Feb. One family spent £27 while I was there… pic.twitter.com/PfdIQlpWNt
— Luke Tugby (@LukeTugby) February 1, 2016

Everything is priced at 25p, although an easyJet spokesman suggested prices could increase to 50p per item.

EasyJet owner Sir Stelios Haji-Ioannou said he hoped the new store would rival Aldi and Lidl as a discount store.

He said: ‘This is another way the “easy” brand can serve the less well-off.

‘Given my experience in distributing food for free in Greece and Cyprus, this is a more commercial attempt to sell basic food for 25p per item to those less well-off in the Park Royal, London area.’

The store motto is ‘No expensive brands, just food honestly priced.’

And it is exactly that. Bravo.